AdMachine White Label DSP

White‑label DSP to launch, optimize, and monetize cross‑channel ad campaigns

3.8

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AdMachine White Label DSP for Mac OS X

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Info updated on: Mar 26, 2026

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Spin up your own demand platform in an afternoon. With AdMachine White Label DSP, you configure a fully branded ad buying workspace, map your custom domain, and upload your logo and icons so clients see your identity end‑to‑end. Invite teammates, assign roles, and connect billing with the payment rails you prefer. Plug in supply partners and private marketplaces, import allow/block lists, and set default verification and fraud filters before any spend goes live. Add tracking fundamentals—pixels, postbacks, macros, and click/impression endpoints—so every campaign action is measurable from day one.

Build and launch cross‑channel campaigns in a single flow. Create the advertiser, campaign, and line items, then pick a goal (reach, CTR, CPA, ROAS) and a bidding mode (smart auto‑bidding or manual eCPM). Set budgets with daily and total caps, pacing rules, and schedules with dayparting. Target precisely: geography (country, city, timezone), device and OS (Windows, macOS, iOS, Android), browser, connection type, content categories, demographics, and first‑party audiences—including pixel pools for retargeting. Upload display, native, video, and rich media assets, attach multiple sizes, run validation, and preview placements. Apply frequency limits at user, site, placement, domain, or IP. Layer PMP deals for guaranteed access while keeping open exchange as a scalable backup. Start with a controlled test; promote to full delivery when KPIs hold. more

Review Summary

Features

Unified cross‑channel campaign console
Machine‑learning bid and route optimization
Granular frequency limits by user, site, placement, domain, and IP
Private marketplace deal support
In‑app mobile ad delivery and tracking
Context and topic targeting
Geo and timezone targeting
Real‑time bidding auctions
Live dashboards and scheduled reporting
Budget, pacing, and spend governance
Brand safety and fraud screening (pre‑bid and post‑bid)
Creative management for display, video, native, and rich media
Retargeting with pixel‑based audiences
Demographic filters
Audience segmentation and personalization
White‑label branding with custom domains, logos, and icons
Multiple payment methods
Migration assistance
Dedicated account and support manager

How It’s Used

Agency launches an omnichannel campaign with PMP priority and open exchange backup in one console.
App developer monetizes placements, sets floors, and routes demand to maximize eCPM and fill.
Publisher runs curated private deals for premium buyers while enforcing category controls.
Growth marketer builds retargeting pools and look‑alikes to drive lower CPA across devices.
Brand team enforces strict safety with pre‑bid filters, blocklists, and IVT monitoring.
Global advertiser targets by country, city, and timezone while pacing budgets by region.
Ad ops analyst automates optimizations with rules and exports performance to BI via API.
Network migrates from a legacy DSP, preserving campaigns, creatives, and audiences with zero downtime.